Commercial
Our work is born out of a deep connection with the natural world, and the inspiration to live, play, create and flourish within that world. We partner with our clients to find their special story, and bring their creation to light in thoughtful, profound and unexpected ways. Our broadcast spots, branded films and comprehensive multiple media campaigns have won multiple Webby, Shorty, Addy and AVA awards. Our team of producers, directors, writers, shooters, editors, graphic artists, and big thinkers live for the challenge.
Client: Google Maps
Project: Yosemite Streetview Multimedia Campaign
Google wanted to bring Street View to Yosemite. We leveraged our longstanding relationship with the National Park to open the door, and proposed an audacious new concept - the world’s first vertical Street View, allowing users to explore the 3,000-foot cliff face of El Capitan. We worked with Google engineers to conceive, design, and test the new technology, and enlisted climbing superstars Alex Honnold, Lynn Hill, and Tommy Caldwell to scale the wall with our shoot team, using specially designed 360 camera rigs to capture extraordinary panoramic images.
We worked with Ubilabs to develop a standalone interactive website to host the story, and produced, directed, shot, and edited a 5-minute launch film that’s drawn 11 million views on YouTube. Editorial coverage of the campaign ran on CBS, NBC, New York Times, Washington Post, The Guardian and many more, and it was nominated for two Webby Awards.
Client: Citibank
Project: National Broadcast Spot
We were brought in by Publicis Worldwide and Anonymous Content to direct and shoot a memorable climbing scene featuring pro athletes Katie Brown and Alex Honnold for this iconic national spot.
Client: Facebook
Project: Facebook Stories - Tommy Caldwell
Facebook wanted to showcase how climber Tommy Caldwell used their platform to stay connected with fans, friends, and family while living on the 3,000 foot vertical face of El Capitan in Yosemite. We licensed them existing footage from our coverage of Caldwell’s attempts on The Dawn Wall, and shot extensive new material for a short film they launched that gathered millions of views.
Client: Red Bull Media House
Project: The Alpinist & The Dawn Wall
We partnered with Red Bull Media House on our two biggest projects to date - the feature documentaries The Alpinist (coming soon) and The Dawn Wall (2018). Working closely with RBMH teams in both LA and Austria, we produced and executed big-budget, high-risk shoots in extreme mountain locations around the world, crafted and delivered feature length films and supporting short-form promo materials, and collaborated on release and PR strategies to make the films into global hits.
Client: Yeti
Project: Reel Rock 14: United States of Joe’s
As a key Reel Rock partner, we work closely with Yeti on brand and product integration. Our Reel Rock 14 film, United States of Joe’s, was a far-ranging idea with true cross-cultural appeal, so we turned to Yeti for the support we needed to do the story justice. The resulting film was uplifting and hilarious, and has won 9 festival awards.
Client: Google Maps
Project: Mont Blanc Multimedia Campaign
Google wanted a campaign to celebrate Mont Blanc, the tallest and most iconic peak in the Alps, so we conceived, developed, and produced a grand tribute to the mountain. We assembled a cast of legendary European athletes, including Swiss Alpinist Ueli Steck, Spanish ultra-runner Kilian Jornet, French freeskier Candide Thovex, and more. Our elite team of technical mountain shooters created stunning 360 panoramic images of the athletes in action, along with Street View imagery of climbing the entire “Regular Route” to the summit.
Working with Ubilabs, we designed and built a standalone interactive website to surface the story. And we produced, directed, shot, edited, and delivered a beautiful launch video that has three million views on YouTube.
Client: Wolves Of The Rockies
Project: Relist Wolves
Sender Films teamed up with Jason Momoa to create a viral video for the #RelistWolves campaign, which calls on the Biden Administration to put gray wolves back on the Endangered Species list.
In just the first 24 hours after launch, the video was shared to well over 35 million followers on social media and generated thousands of emails and letters to the U.S. Fish and Wildlife Service. To raise your voice, visit: relistwolves.org.
Client: Indivisible
Project: Cardboard Cory Film Campaign
We created a film and digital ad campaign for progressive advocacy group Indivisible, supporting the grassroots movement to defeat U.S. Senator Cory Gardner, a Republican from Colorado. A 15 minute documentary was viewed hundreds of thousands of times, and a series of shorts highlighting Gardner’s abysmal record were supported with a state-wide digital advertising and social media influencer campaign. But the most important metric? Gardner was voted out of office in November 2020 by a historic margin.
Client: California Travel and Tourism Commission
Project: California Dreamers - The Dawn Wall
The agency MeringCarson reached out after seeing coverage of Tommy Caldwell and Kevin Jorgeson’s historic ascent of The Dawn Wall, in Yosemite. We partnered with them to produce and edit a branded short film about the climb for their client’s Visit California campaign, celebrating dreaming big in California.
Client: Black Diamond Equipment
Project: Reel Rock Film Tour
Black Diamond is a longtime Reel Rock sponsor. They support the production of our Reel Rock films, and we integrate their brand, products, and athletes into the films, and deliver standalone promo assets from the associated media.
Client: Clean and Clear
Project: #SeeTheRealMe - Ashima
We were hired to shoot the big climbing scenes with 13 year old prodigy Ashima Shiraishi for Clean and Clear’s #SeeTheRealMe campaign.
Client: Petzl
Project: Tikka 2 Headlamp Commercial
For the launch of Petzl’s advanced new headlamp, we created high-end 3D animation to highlight all its features.
Client: Mango
Project: Travel Suit Multimedia Campaign
Spanish clothing brand Mango approached us for fun ideas on how to highlight the rugged features of their Travel Suit on an adventure athlete. As creative agency and production company, we conceived, pitched, and produced a campaign starring climbing legend Chris Sharma. He rides a jet ski across the Mediterranean and scales a Mallorcan sea cliff ropeless, all looking snazzy in his Travel Suit, a la James Bond. The advertisements ran widely on European television, in retail stores and online, and the stills were featured on billboards, storefronts and print ads.
Client: Dewar’s
Project: Alex Honnold #LiveTrue
We shot this branded short film with free soloist Alex Honnold for Dewar’s White Label’s #LiveTrue campaign.
Client: Google
Project: Grand Canyon Multimedia Campaign
In honor of Veterans Day, we partnered with Team River Runner and Sandy Russell Creative to document for Google the incredible journey of five blind veterans kayaking 226 miles of whitewater through the Grand Canyon. We produced, directed, shot and edited a powerful short film, supported by high-end panoramic still imagery and a series of promo clips and social assets. The project was featured onNBC’s Today Show and USA Today, and won seven Shorty, Addy, and AVA Digital Awards.
Client: The North Face
Project: Reel Rock Film Tour
The North Face has been the title sponsor of our Reel Rock Film Tour for nearly 15 years. We coordinate closely with TNF to ensure their brand, athletes, and products are featured in Reel Rock content across the various platforms, including live tour events, virtual premieres, streaming, downloads, and social. Our films have introduced the world to TNF athletes including Alex Honnold, Ashima Shiraishi, Margo Hayes, Nina Williams, and Manoah Ainuu. In addition to placement in the films, we produce and deliver standalone assets from the films to TNF for streaming, social media and internal use.
Client: Clif Bar
Project: Team Clif Bar Branded Shorts
We produced, directed, shot and edited a dozen branded short films highlighting various athletes on Clif Bar’s roster, including cyclists, runners, and triathletes.
Client: Patagonia
Project: A Line Across The Sky
We partnered with Patagonia to produce, direct, shoot, edit, and deliver this branded short film featuring their athlete Tommy Caldwell on the adventure of a lifetime. It’s received nearly 2 million views on YouTube, making it Patagonia’s 4 most-watched video ever.
Client: Redbull.tv
Project: Reel Rock TV Series
We’ve delivered nearly 50 episodes of the Reel Rock TV series for Red Bull’s streaming platform, redbull.tv.
Client: Google
Project: Searching for Syria
This project was created in partnership with the United Nations High Commissioner on Refugees (UNHCR) leveraging Google’s powerful tools (search, data visualizations and 360º photospheres) to raise awareness about one of the planet’s most severe humanitarian crises. Together with Sandy Russell Creative and Optimist Films, we deeply researched the issue and developed creative concepts to communicate the scale of the crisis and the everyday experience of Syrian refugees The project was awarded a 2018 Webby Award.
Client: New York Times
Project: A Walk In The Clouds
We worked with The New York Times to create a short documentary for their website about Dean Potter pioneering the extreme sport of Baselining - walking a tightrope between desert towers with only a BASE jumping rig to save him if he falls.
Client: Oprah Winfrey Network
Project: Belief, Documentary Series
For Oprah Winfrey’s epic documentary series Belief, about human spirituality around the world, producers Part 2 Pictures brought us in to shoot awe-inspiring and authentic footage of Alex Honnold free solo climbing in the Utah desert.
Client: Mountain Hardwear
Project: Ueli Steck Collection
Mountain Hardwear designed an entire line of ultra lightweight gear for legendary Swiss Alpine climber Ueli Steck. They brought us in to direct, shoot and edit a series of branded short films to support the launch.